Our Story

From a downtown fish warehouse to four stadiums, two amphitheaters, and a Brentwood counter.

LA Sushi Co started in a downtown LA fish warehouse with one idea — LA's best fish should be in front of as many people as possible. From there: SoFi, BMO, Angel Stadium, a Brentwood storefront, and now amphitheaters across the country.

Inside LA Sushi Co — the Brentwood counter
The Place

Five years. Three stadiums. One counter.

LA Sushi Co started in 2019 — co-owners Darren Romanelli and Nate Hahn alongside renowned local sushi chef Taka Hirano, with strategic partner Ben White Levin joining along the way. The first proof came in downtown LA: a Blue Box, a few consumer-facing market tests, no dining room. Just one point to make — LA's best fish deserved a wider audience.

Today we're the official sushi vendor of SoFi Stadium, BMO Stadium, and Angel Stadium, and we still cater private events across Southern California most weeks of the year. The Brentwood counter is where five years on the road came home.

The mission hasn't changed since day one: source the highest-quality fish in the city, hand it to the most skilled chefs we know, and serve it in a casual room you'd want to come back to. Traditional methods stay traditional. Technology earns its place only when it lets us move faster without losing what makes a piece of nigiri worth the trip.

The Chefs

Two kitchens, two chefs.

The stadiums and the Brentwood counter are run by different hands, with the same standard. Here's who's behind each one.

Chef Taka Hirano at LA Sushi Co
Executive Chef · Head of Stadiums

Chef Taka Hirano

Born in Kobe, Japan. Twenty-plus years in LA fish markets building the supplier relationships that made LA Sushi Co possible. Runs every stadium kitchen — SoFi, BMO, Angel, and the amphitheaters opening in 2026.

Chef Jay at LA Sushi Co
Head Chef · Brentwood

Chef Jay

Runs the Brentwood counter day to day. Has learned from the best of LA's sushi chefs. Same standard, same fish, every roll pressed to order in front of you.

The Timeline

How we got here.

  1. 2019

    It starts in a fish warehouse.

    Three friends and a chef agree on one thing: LA's best fish should be in front of as many people as possible. The first version is a downtown LA fish warehouse, no dining room, and a Blue Box.

  2. 2020

    SoFi.

    Named the official sushi vendor of SoFi Stadium. The first time most people realized concession-stand sushi could mean nigiri pressed to order, not pre-packed.

  3. 2023

    BMO.

    A second stadium kitchen at BMO. The schedule starts looking less like a startup and more like a tour calendar.

  4. 2024

    Angel Stadium.

    The third stadium kitchen. Anaheim joins the route — game days from Inglewood to Orange County.

  5. Dec 2024

    Brentwood opens.

    The first permanent storefront lands on San Vicente Blvd. Walk-in, no reservation, rolled to order. The Blue Box gets a home counter.

  6. 2026

    Sushi Blue Eleven · Amphitheaters.

    A limited-edition box inspired by Japan's football culture lands in May. June: Ameris Bank Amphitheatre (Atlanta) and Jones Beach Amphitheatre (NY) open the road beyond LA.

The Product

Why a Blue Box.

A box, not a tray. Built to travel. Built so you can hand someone a Blue Box and they know what's inside before they open it.

Ichi, Ni, San, Yon — Japanese for one through four. Solo lunch, sharing dinner, a table for the group, the full premium spread. The sizing is the menu.

The blue is the color of every sky between Brentwood and Tokyo. We wanted a brand mark you'd recognize from across the room — at a stadium gate, on a delivery driver's seat, sitting on a corner of someone's desk at 12:45.

A LA Sushi Co Blue Box opened on the counter
The Sourcing

Where the fish comes from.

Six regions, dozens of suppliers, one principle: get the right fish from the right place, every day.

Region

Northern Japan

Toro · Hotate · Amaebi

Bluefin from Oma, dive-harvest scallops from Mutsu Bay, sweet shrimp trap-caught off Hokkaido.

Region

Western Japan

Hamachi · Tai · Ika · Unagi

Yellowtail off Kyushu, sea bream from the Seto Inland Sea, jig-caught squid in the Sea of Japan, eel from Lake Hamana.

Region

Hawaii

Tuna (Ahi)

Pole-and-line ahi from Hawaiian waters.

Region

Pacific Northwest

Albacore

Troll-caught off the Oregon coast. MSC-certified, smaller boats only.

Region

Alaska

Halibut · Real Crab

Hook-and-line halibut and Bering Sea crab — strict quotas, all MSC-certified.

Region

Norway

Salmon

ASC-certified open-water farms in cold fjords. No antibiotics. The crowd-pleaser.

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